For bakeries with outlets and a central kitchen

Custom cake orders from outlet to kitchen to customer, without the WhatsApp group

Outlet staff enter each order once, with the reference photo and advance paid. The kitchen gets an alarm, the rider gets a call when it’s ready, and the customer gets WhatsApp updates. You see every outlet on one dashboard.

15-day free trial · From ₹599/month · Same-day setup · Support on WhatsApp and call, 24/7

Jaipax OMS kitchen board with custom cake orders in Submitted, Queue, Baking and Ready for dispatch columns

The kitchen board as used at Baker's Club, Barmer. Staff names blurred.

Baker's Club storefront in Barmer

Baker's Club, Barmer runs its custom orders on Jaipax OMS every day: 300+ custom orders in the first two months.

Read their story →

The problem

A WhatsApp group works for one shop. It breaks at the second outlet.

Our founder visited eight bakeries in Jodhpur, door to door, to ask how they handle custom orders. Single-outlet bakeries were managing with WhatsApp. Owners with two or more outlets described the same four problems:

The reference photo is buried

The customer’s cake photo is somewhere in a chat with 200 other messages. The baker scrolls, guesses, and sometimes makes the wrong design.

Nobody confirmed the kitchen saw it

An order posted at 10 PM for tomorrow morning has no “seen and accepted” step. You find out it was missed when the customer arrives.

Which outlet, which rider, how much is pending?

With two or three outlets, nobody can say which outlet took the order, when it leaves the kitchen, or how much balance the customer still owes.

The owner becomes the system

Every question comes to the owner’s phone, because the owner is the only one who remembers everything.

How an order moves

One order, four people, no forwarding

Each person gets their own app and sees only what they need.

  1. Step 1 · Outlet counter

    Enter the order once, completely

    Flavour, weight, date and time, message on the cake, reference photo, voice note, advance paid. Or paste the customer’s WhatsApp message and let Smart Paste fill the form.

    Outlet app showing custom cake orders with photo, weight, due time, status and amount due
  2. Step 2 · Kitchen

    The kitchen alarm rings until someone acknowledges it

    A new order sets off an alarm on the kitchen app that keeps ringing until a baker taps Acknowledge. The baker opens the specs, accepts or rejects, and moves it through Queue → Baking → Ready. Orders close to their due time are flagged.

    Kitchen app showing new cake requests with review, accept and reject buttons
  3. Step 3 · Rider

    The rider is called when the cake is ready

    When the kitchen marks an order ready, the rider’s phone rings with the flavour, weight and which outlet it goes to. The rider marks it delivered at the store.

    Rider’s phone

    Delivery pickup available

    Cake ready: Truffle (1.5 Kg) → your outlet

  4. Step 4 · Customer

    The customer gets WhatsApp updates automatically

    When the kitchen accepts the order, the customer gets a confirmation on WhatsApp. When the cake reaches the outlet, they get a “ready to collect” message. (Pro Growth plan.)

    WhatsApp messages sent to a customer: order confirmed, and order ready to collect

Smart Paste

Customers still order on WhatsApp. Staff don’t retype it.

Copy the customer’s WhatsApp message, or record their voice note, and paste it into the outlet app. Smart Paste fills in the phone number, name, flavour, weight, delivery date and time, message on the cake and occasion.

It understands Hindi, Hinglish and English, including phrases like “kal shaam 5 baje”. Staff check the form and save.

Customer’s WhatsApp message

“Bhaiya 1 kg truffle cake chahiye kal shaam 5 baje, upar likhna Happy Birthday Riya”
Flavour
Truffle
Weight
1 Kg
Delivery
Tomorrow, 05:00 PM
On cake
Happy Birthday Riya
Occasion
Birthday · Riya

Example for illustration.

Automatic WhatsApp birthday message from a bakery with an Order now button

Pro Growth plan

Your own bakery website, built by us, plus WhatsApp that brings customers back

  • A website for your bakery, included free. We design and set it up for you as part of the Pro Growth plan.
  • Birthday and anniversary wishes. When an order is for a birthday or anniversary, the date is saved. Next year, on the day, the customer gets a WhatsApp wish with a link to order.
  • Recovery campaigns. WhatsApp follow-ups from your website to bring back customers who didn’t finish ordering.
  • Order updates. Confirmation and “ready to collect” messages go out automatically.

Jaipax Studio is a Meta Tech Provider: we connect your bakery’s own number to the official WhatsApp Business Platform. Meta bills message charges to you directly.

Ravi Jaipal, founder of Jaipax Studio

Who builds it

Built in Barmer for a real bakery first

Baker's Club asked me for a way to move their outlets and kitchen off WhatsApp groups. I built it around how they actually work, and they use it every day. Now any bakery can use the same system, and you can reach me directly on WhatsApp.”

Ravi Jaipal, founder, Jaipax Studio · More about us

Pricing

Two plans. 15 days free.

Monthly subscription, cancel from inside the app.

Basic OMS

599/month

Outlet, kitchen and rider apps, owner dashboard, unlimited orders.

Pro Growth

1,499/month

Everything in Basic, plus WhatsApp updates, birthday wishes and a free bakery website.

Compare plans in detail →

Questions bakery owners ask

Who is Jaipax OMS for?
Bakeries that take custom cake orders at more than one outlet and bake them in a central kitchen. A single outlet can use it too, but the biggest difference is felt once orders have to move between outlets, kitchen and riders.
Do I need to buy any hardware?
No. Staff use the Android app or the web app on the phones and tablets you already have. The owner dashboard opens in any browser.
Can my staff use it in Hindi?
Yes. Every screen can be switched between English and Hindi. Smart Paste also understands order messages written in Hindi, Hinglish or English.
How long does setup take?
Usually the same day. We create your outlets and staff logins, and your team can take orders from day one.
Are WhatsApp message charges included?
No. Meta charges for WhatsApp Business messages separately, directly to your card. Our plans cover the software, not Meta’s message fees.
What does it not do?
It is not a billing machine or POS for walk-in counter sales, it does not track ingredient stock, and it is not connected to Swiggy or Zomato. It is built for custom and advance orders.

See it with your own orders

Message us on WhatsApp. We'll show you the system on a call and set up your 15-day free trial, usually the same day.

Book a demo on WhatsApp